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Brand Strategy

Soco, founded in 1932, shows both dynamism and impudence. In the 80s, Soco shakes up the market with a recognizable style and attractive colors, especially in its emblematic line, "San Diego". A huge success that forged the identity of the brand.
 
The brand designs collections with unusual blends of fabrics and colors, original and cunning models. With a very recognizable style, Soco is targeting customers looking for non conventional, young and insolent products.


A joyful originality


Soco aims at working girls with a joyful character trying to stand out with accessible, original, almost insolent products. From the bag on the shoulder or in the hand to money purses, the Soco collections are rich and varied and offer infinite possibilities.

Articles with a young look, plain or printed fabric, fresh and recognizable. Made of cloth, they are easy to carry and they adapt to every situation. Rock and refinement in the same bag.

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