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Legacy

1895: Invention of the "seamless" money purse and birth of the brand Le Tanneur


In 1895, Charles Bonnardelle creates the brand Le Tanneur. He revolutionizes leather goods with his clever invention of the “seamless” money purse. In 1900, the company opens an enormous production facility employing 70 workers: the 1st deluxe leather goods company is born.

1900: Silver Medal at the World Fair and the first Le Tanneur stores

During the World Fair of 1900 in Paris, Le Tanneur captures the hearts of visitors and professionals who award it a Silver Medal. Building on this success, the brand opens two stores in Paris on the Grands Boulevards. Customers can now buy the famous Le Tanneur money purses, billfolds, bicycle bags, handbags and briefcases, all "seamless". The brand keeps expanding and opens stores in France’s largest cities: Lyon, Bordeaux, Marseille, and in holiday resorts like Vichy.

1914: Supplier of the French army

In 1914, Le Tanneur, renowned for the quality of its products, is chosen to supply French soldiers with sacks, straps, boots, gaiters and leggings.

1920: The roaring 20s

During the roaring 20s, Le Tanneur is bursting with creativity and launches numerous fashionable accessories in leather for women and for men. To boost sales even further, the brand launches its "gift items made to last a lifetime". Le Tanneur, and its fine, elegant and durable products, enter the privacy of the French public and become an unforgettable brand of quality.

1950: Outdoor poster campaign throughout France

Once the aftermath of WWII is past, Le Tanneur dares and innovates on the commercial side with a strikingly original idea. In 1955 it sets up hundreds of roadside posters throughout France to send a message to the emerging motorist population: “Le Tanneur: beautiful gifts in leather”. To top off this unique campaign, Le Tanneur edits a series of catalogues, with printing runs of up to one million in 1970. Its product lines of leather goods, 750 deluxe articles in total, are at the heart of French lifestyle.
In 1963, General Charles de Gaulle visits Belley and receives a magnificent desk set in box-calf and a jewelry case in leather for his wife.

1970: Retailers demand exclusive contracts

In the 70s, leather goods retailers literally battle for exclusive rights to LE TANNEUR products because they know that selling "beautiful gifts in leather" by a brand that is so popular with the French means assured success. 75 years after its founding, Le Tanneur has carefully built a national reputation that depends as much on its savoir faire as on its unflagging respect for leather.

1980: An opening to deluxe fashion

The company launches a new strategy in the 80s. Le Tanneur breaks with classicism and enters the deluxe and fashion markets.

2000: Le Tanneur develops internationally

Today, both elegant and creative, Le Tanneur interprets fashion in order to distill the essential.
This positioning of natural elegance is a cornerstone of character of Le Tanneur.
Le Tanneur is carrying out an ambitious policy of developing its distribution channels. In France, the brand is building its network through the commission-based affiliation system, and the brand is now exported to markets in Europe, Russia and the Middle East.

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